Hi, I'm Mafe Ruiz

Product Manager with 3+ years of experience building user-centered digital products that solve real problems.

Product StrategyStakeholder ManagementAgileData AnalysisProduct Development
Profile

Featured Projects

A selection of my most impactful work and case studies.

Bookkeeping Segment Launch

Bookkeeping Segment Launch

Spearheaded the launch of a new bookkeeping segment, driving process mapping, sales optimization, and marketing alignment, resulting in $140K in revenue within the first year.

GTM StrategyProduct LaunchMarket ResearchB2C
Case Study Coming Soon
Payouts System

Payouts System

Led end-to-end development of a scalable payouts system with an intuitive UI, enabling internal teams to track pending transactions, issue payments, and review transaction history—cutting processing time by 78%.

Payment SystemsEvent ModelingProduct DevelopmentProcess Optimization
Case Study Coming Soon
Tax Automation Software

Tax Automation Software

Leading development of a tax automation platform using AI and OCR to streamline data extraction and entry for tax preparation, achieving 90%+ accuracy and integrating seamlessly with leading tax software.

AI/MLOCRData ExtractionUX ResearchB2B
Case Study Coming Soon

My Expertise

I combine strategic thinking with execution to deliver exceptional products.

Product Development

Driving product execution—from ideation to launch—to deliver innovative solutions.

Product Strategy

Defining vision, roadmaps, and go-to-market strategies that align with business goals.

User Research

Conducting interviews, usability testing, and analyzing data to understand user needs.

Cross-team Collaboration

Collaborating with engineering, design, and business teams to deliver cohesive products.

Work Experience

My professional journey building products that matter.

Product Manager

Taxfyle

Oct 2024 - Present

  • Driving the implementation of AI-driven workflow automation using the Crew AI framework, enabling proactive prioritization and streamlining internal workflows by 45%.
  • Leading the development of a tax automation platform that leverages AI and OCR to streamline document collection and data entry for tax preparation by 60%.
  • Led the development of an AI Assistant that streamlined the document collection process, optimized accountant working time, and enhanced user experience.
  • Led two public API integrations that expanded platform capabilities and unlocked new revenue streams.
  • Drove the implementation of an OCR/AI tool that automates data extraction from 13 types of tax documents with 87% accuracy, improving efficiency and seamlessly integrating with leading tax software.

Associate Product Manager

Taxfyle

Oct 2023 - Oct 2024

  • Launched a new bookkeeping segment, driving process mapping, sales optimization, marketing alignment, and feature development with cross-functional teams, achieving $140k in revenue within the first year.
  • Designed a weighted job routing model that improved opportunity distribution amongst tax professionals, boosting engagement metrics by 18.%
  • Partnered with user-focused teams and upper management to develop yearly roadmaps, driving the execution of 12 key initiatives and enhancing user experience and business outcomes.

Business Analyst

Taxfyle

Sep 2021 - Oct 2023

  • Directed the product development process for an automated payout system that accelerated processing time by 78%.
  • Spearheaded the creation of a new user interface to provide 250+ accounting firms with a holistic view into their engagement with Taxfyle.
  • Developed an interactive dashboard for a network of 1500+ tax professionals, enhancing earnings transparency and increasing engagement (DAU) by 29%.

Product Management Trainee

Auna

May 2021 - Sep 2021

  • Designed and launched a loyalty rewards program to establish long-term client relationships in the health insurance industry.
  • Coordinated cross-functional efforts with Finance, Engineering, and Marketing teams to successfully develop and launch a comprehensive rewards portal within one month.

Other Experience

Capacity & Performance Trainee

Auna

Jan 2021 - May 2021

  • Produced monthly forecasting and capacity planning reports to optimize healthcare staffing and maintain high service quality across six private hospital.s

Intern

United Nations Populations Fund (UNFPA)

May 2019 - Aug 2019

  • Oversaw data entry and analysis to assess Peru's progress in implementing the UN's Sustainable Development Goals.
  • Collaborated with government officials and NGO representatives (WHO, UNICEF, Plan International) to develop strategic projects focused on comprehensive healthcare, impacting 50,000+ children and adolescents.

Let's Work Together

I'm always open to discussing product strategy, design challenges, or new opportunities.