Case Studies & Projects

A comprehensive look at my work, process, and impact across different industries.

Bookkeeping Segment Launch

Bookkeeping Segment Launch

Spearheaded the launch of a new bookkeeping segment, driving process mapping, pricing strategy, sales optimization, and marketing alignment, resulting in $140K in revenue within the first year.

GTM StrategyProduct LaunchMarket ResearchB2C
Case Study Coming Soon
Payouts System

Payouts System

Led end-to-end development of a scalable payouts system with an intuitive UI, enabling internal teams to track transactions and streamline payments—cutting processing time by 78%.

Payment SystemsEvent ModelingProduct Development
Case Study Coming Soon
Tax Automation Software

Tax Automation Software

Leading development of a tax automation platform using AI and OCR to streamline data extraction and entry for tax prep, achieving 90%+ accuracy and integrating seamlessly with leading tax software.

AI/MLOCRData ExtractionUX ResearchB2B
Case Study Coming Soon
AI-Powered Tax Assistant

AI-Powered Tax Assistant

Spearheaded the development of an AI AI tax assistant to answer user tax questions and reduce time spent gathering information, accelerating document collection time by 46%.

AI/MLData AnalyticsAI AssistantB2C
Case Study Coming Soon
Staffing Manager

Staffing Manager

Led the development of an end-to-end applicant tracking tool with routing logic to match qualified Pros to outsourcing opportunities based on account requirements—improving visibility, and reducing staffing workload by 50%.

Process OptimizationApplicant Tracking SystemUX Design
Case Study Coming Soon
Dynamic Routing Algorithm

Dynamic Routing Algorithm

Designed a weighted job routing model incorporating metrics such as job count and performance ratings, improving opportunity distribution amongst tax professionals and boosting engagement metrics by 18%.

Event ModelingRouting AlgorithmsTwo-Sided Market
Case Study Coming Soon