Currently leading TXF Intelligence at Taxfyle

Building products
with real impact.

Hi, I'm Mafe — a Senior Product Manager with 5+ years of experience building products that simplify complex workflows. Today I lead TXF Intelligence at Taxfyle, where I own the roadmap for an AI-powered tax automation platform that helps tax professionals automate manual work and focus on the decisions that actually need their expertise.

Based in
Miami, FL
Focus
AI · Fintech
Open to
Senior PM roles
Mafe Ruiz

Approach

My approach to
product.

I believe great products are built at the intersection of deep user understanding, collaboration, data-driven insights, and continuous learning.

  1. 01

    Start with users

    Understand their needs, goals, and pain points through research, interviews, and feedback.

  2. 02

    Be data-informed

    Let data uncover insights and guide prioritization, but balance it with qualitative signal and judgment.

  3. 03

    Collaborate early and often

    Stay close to engineering, design, and business teams so the work stays aligned and the team stays connected.

  4. 04

    Stay close to the problem

    Live in the problem space for as long as it takes before jumping to solutions.

  5. 05

    Learn by doing

    Build, test, iterate, and constantly learn new skills to better support teams and deliver better products.

Selected work

Products that moved the metric.

A few highlights from the past few years at Taxfyle — across AI, payments, routing, and new product lines.

See more
TXF IntelligenceLive

TXF Intelligence

90%+

extraction accuracy

Tax automation platform that leverages AI to automate data extraction across 42 tax document types and export it into leading tax software.

AI/MLData Extraction0 → 1 DevelopmentIntegrations
Tax Pro UX ImprovementsLive

Tax Pro UX Improvements

49%

adoption rate

Improved the Tax Pro experience through product tours, user research, and feedback-driven updates to the final tax review workflow — helping Pros understand, trust, and adopt TXF Intelligence.

User ResearchUX DesignProduct Adoption
Multi-Year Tax OrganizerIn progress

Multi-Year Tax Organizer

In progress

roadmap initiative

Intelligent organizer that helps clients review, validate, and improve extracted tax information across multiple years before export — increasing confidence in the data flowing into tax software.

AI/MLTax WorkflowData QualityClient Experience

Experience

From Analyst to Senior PM.
Turning insight into action.

I started in healthcare and international development before growing into product leadership at Taxfyle. Along the way, I've worked across data, operations, workflows, UX, and AI, building products that help people navigate complexity and take action.

  1. Senior Product Manager

    Taxfyle

    Oct 2025 — Present

    Owning the product strategy and roadmap for TXF. Partnering closely with executive leadership, product directors, and engineering to translate business goals, technical constraints, and customer needs into scalable automation initiatives.

    • Scaling TXF accuracy to 90%+ across 42 supported document types by advancing deduplication logic, inference quality, and AI experimentation.
    • Enhancing the Tax Pro experience through product tours, user research, and final review workflow improvements, contributing to 49% of TXF users becoming heavy exporters.
    • Building an intelligent multi-year organizer that helps clients review, validate, and improve extracted tax information before export.
  2. Product Manager

    Taxfyle

    Oct 2024 — Oct 2025

    • Led the end-to-end development of an AI and OCR-powered tax automation platform, reducing tax preparation time by 27% and enabling 5.92K tax return exports into leading tax preparation software.
    • Oversaw the public API integration with a leading fintech platform—projected to generate $XM in annual revenue while expanding Taxfyle's offering.
    • Drove the implementation of AI-driven workflow automation using the Crew AI framework, enabling proactive prioritization and streamlining internal workflows by 45%.
    • Launched an AI assistant that cut document collection time by ~20% and reduced job turnaround.
  3. Associate Product Manager

    Taxfyle

    Oct 2023 — Oct 2024

    • Launched a new bookkeeping segment end-to-end — pricing, GTM, and feature build — reaching $XXXK in first-year revenue.
    • Designed a weighted job-routing model that improved opportunity distribution and lifted engagement 18%.
    • Partnered with leadership to define yearly roadmaps and execute 12 cross-functional initiatives.
  4. Business Analyst

    Taxfyle

    Sep 2021 — Oct 2023

    • Directed development of an automated payout system that cut processing time by 78%.
    • Built a dashboard for 1,500+ tax pros that lifted DAU by 29%.
    • Shipped a new UI giving 250+ firms a holistic view into their Taxfyle engagement.
  5. Product Management Trainee

    Auna

    Jan 2021 — Sep 2021

    Selected for a competitive rotational trainee program across healthcare operations and product management, gaining experience in capacity planning, predictive modeling, digital product launch, and cross-functional execution.

    • Launched a health insurance loyalty program with a rewards portal in partnership with Finance, Engineering, and Marketing.
    • Applied predictive modeling to forecast demand and optimize personnel allocation across six private hospitals
  6. Intern

    United Nations Population Fund

    May 2019 — Aug 2019

    Supported cross-sector healthcare initiatives focused on children and adolescents, combining data analysis, policy context, and stakeholder coordination across government and international organizations.

    • Analyzed Peru's progress toward UN Sustainable Development Goals.
    • Supported healthcare initiatives for children and adolescents in partnership with government agencies, WHO, UNICEF, and Plan International.
    • Developed early experience working on mission-driven problems across complex stakeholder environments.

Let's work together

Got a product problem?

I'm always happy to talk about product strategy, AI-powered workflows, or senior PM roles where I can keep building.